Solution

JDA worked closely with Isaac to develop a go-to-market strategy, PR strategy, creative content, and full-service website. JDA’s partnership both fulfilled and elevated Isaac’s vision for Unitus to position the brand as more than cool clothes, but a community and movement that celebrates traditional values and champions true greatness.  

Results

Unitus experienced phenomenal success from day one, exceeding its revenue projections by 200% within the first half-year of operation. The brand’s launch generated immediate global traction, with orders coming from all fifty states and dozens of countries outside the continental U.S. within just 72 hours. Strategic media placement proved particularly powerful, exemplified by a single 5-minute interview with Isaac on Fox and Friends that generated six-figure sales in one day—approximately 10% of the company’s projected annual revenue. This initial momentum has translated into sustained growth, with the brand establishing a loyal customer base and consistent month-over-month sales increases. The ongoing success demonstrates both the effectiveness of JDA’s comprehensive marketing approach and the genuine market demand for value-based athletic apparel that stands for something meaningful.