Christina Burch is the Vice President of Strategic Communications at JDA Worldwide, where she oversees the agency’s public relations practice and leads integrated communications strategy for a diverse portfolio of regional, national, and global clients. Since joining JDA (formerly the KAIROS Company) in 2020, Christina has drawn on nearly a decade of prior experience in the entertainment industry, where she coordinated public relations for A-list musicians, emerging artists, consumer brands, and technology startups. At JDA, she directs media relations, narrative development, and reputation strategy across sectors, securing high-impact coverage in outlets including CNN, The New York Times, The Wall Street Journal, USA Today, NBC News, NBC Nightly News, The Washington Post, New York Post, Fox News, and others. Her work is grounded in a belief that strategic storytelling builds trust, shapes culture, and drives meaningful organizational growth.
A Nashville native, Christina returned to Music City after graduating from the University of Georgia with a degree in Public Relations. She is an active member of PRSA Nashville and previously served as committee chair for the Parthenon Awards, which recognize excellence and thought leadership within the Middle Tennessee public relations community.