Challenge
Prime Hospitality Group (PHG), owners of numerous Ruth’s Chris restaurants, came to JDA in 2021 for a solution that would help recover market share and sales after the COVID-19 pandemic.
Key Services
- Marketing Strategy
- Integrated Campaign
- Social Media Management
- Rebranding
- Ongoing Support
Solution
JDA worked seamlessly with PHG’s internal marketing team on social media campaigns, creative work, and messaging, leading to two straight years of revenue growth for the majority of PHG’s Ruth’s Chris locations.
