Legrand is a luxury light switch and socket brand serving home owners and home builders globally. Legrand is the largest brand in its sector, controlling 20% of worldwide market share. Legrand came to JDA in need of boosting its US brand awareness, and sought a premium partnership to drive traffic to its website, and boost opt-in email subscribers.
JDA partnered with HGTV leveraging their Smart Home integration offerings. Through two seamless approaches, digital and on-air, Legrand was able to deliver on the three R’s: reaching over 100MM households, relevancy showcasing the unique product in a “smart” home kitchen environment and reciprocal value by extending the HGTV brand to Legrand’s website and promotional materials; as a result, capturing 100,000+ opt-ins and effectively increasing website traffic dramatically. See one of the commercials for the campaign here.