Legrand is a luxury light switch and socket brand serving home owners and home builders globally. Legrand is the largest brand in its sector, controlling 20% of worldwide market share. Legrand came to JDA in need of boosting its US brand awareness, and sought a premium partnership to drive traffic to its website, and boost opt-in email subscribers.
JDA partnered with HGTV leveraging their Smart Home integration offerings. Through two seamless approaches, digital and on-air, Legrand was able to deliver on the three R’s: reaching over 100MM households, relevancy showcasing the unique product in a “smart” home kitchen environment and reciprocal value by extending the HGTV brand to Legrand’s website and promotional materials; as a result, capturing 100,000+ opt-ins and effectively increasing website traffic dramatically. See one of the commercials for the campaign here.
Exceptional products require exceptional media choices. JDA recommends media partnerships that elevate and magnify the unique solutions that Legrand products provide.